Technology is moving at an extraordinary rate. But at the leading edge of innovation, designers are working in concert with it, as partners, to augment our intelligence and capabilities. As technology becomes cheaper, more powerful, and more widely available, we’re now witness to a democratizing force that’s letting us tackle the most challenging design problems on the planet.
We owe much of this momentum to a new disruptive creation process called RIP, MOD, FAB. In this mind-expanding talk, Tom Wujec describes how we are now ‘ripping’ the world to get an ever-more accurate digital picture, ‘modifying’ these models with advanced simulation tools, and ‘fabricating’ the net result in physical reality—a totally new way to imagine, communicate, manufacture, and sell physical products, from cars to shoes, movies to skyscrapers. Think of it as a digital ‘read, understand, and write’ approach to design. And when it touches an industry, Wujec says, that industry is never the same. Thus it has untold repercussions for every sector: manufacturing, real estate, media, transportation, retail, education, finance, entertainment, healthcare—the list goes on.
This unprecedented development will produce entirely new business models. It will demand new skills and team capabilities. It’s downright scary. But there’s incredible potential for those who can wield it properly, who can understand and frame the changes. It’s an incredibly exciting time to be a designer, a producer, and a consumer, and Wujec serves as an invaluable guide to this burgeoning world.